Use cognitive maps to improve shopper orientation
To improve shopper orientation in a store, it helps to understand how consumers read their environment and what clues they use to find their way around a shopping environment. So let’s have a look into the shopper’s mind. People store mental representations of their environment in their heads. These mental representations are called cognitive maps. In this video you will learn how you can use cognitive maps as a shopper marketing tool to improve shopper orientation. It is really not difficult to implement the features of cognitive maps in a store or service environment. Just a few changes can dramatically increase customer orientation – and of course customer satisfaction.