The store as a forbidden place
Most stores are welcoming and the storefront invites passers-by to come in. And there would be a large, visible store sign. After all, good signage is one of the most effective and least expensive methods of advertising a business. Some stores, however, take a very different approach. These stores look forbidding and unwelcoming from the outside or you may not even notice them when you pass by. Stores like Abercrombie & Fitch and Comme de Garcons employ the “forbidden place effect”. Learn all about this unusual but effective shopper marketing technique it in this video.