Eye level is buy level
In this video, I will show you how to make products in a store visible or invisible. Retailers want the shopper to focus on the highly profitable products or products they want to promote. The shoppers’ attention very much depends on where you place a product on a shelf. In retailing there is the saying: “eye level is buy level.” Products placed at the shopper’s eye level tend to sell significantly better than products at other heights on the shelf because products at eye level receive more attention than products placed either above or below. The shelf zones are an important shopper marketing tool in most retail stores. We will discuss them in detail in this video.