Are you familiar with themed experiences? You probably are because nowadays themed experiences can be found almost everywhere. There is a good reason for it: Don’t you sometimes wish that you were in a different place or could visit a different time period? How about exploring the Amazon rain forest, walking through a haunted Scottish castle […]
In visual merchandising, many aspects must be considered. However, not everything is equally important. It helps to look at visual merchandising from the customer’s perspective. So, what do customers expect from the product presentation when they enter a store? I have summarized the customer’s expectations in three principles: 1. Make the merchandise visible 2. Make […]
Visual merchandising is the art and science of presenting products in the most appealing way. It is the “language of a store”, how a retailer communicates with its customers through product images or presentations. The goals of visual merchandising are to trigger purchases and to increase the customers’ shopping enjoyment and satisfaction with the store. […]
It’s not easy to create attention for your products. Shoppers are constantly bombarded with all kinds of (visual) stimuli. To make your products stick out, you need to know what attracts the shoppers’ attention. In this this video I’ll show you how to create “visual magnets” — and you’ll get a closer look at my […]
In this video, I will show you how to make products in a store visible or invisible. Retailers want the shopper to focus on the highly profitable products or products they want to promote. The shoppers’ attention very much depends on where you place a product on a shelf. In retailing there is the saying: […]
To improve shopper orientation in a store, it helps to understand how consumers read their environment and what clues they use to find their way around a shopping environment. So let’s have a look into the shopper’s mind. People store mental representations of their environment in their heads. These mental representations are called cognitive maps. […]
Most stores are welcoming and the storefront invites passers-by to come in. And there would be a large, visible store sign. After all, good signage is one of the most effective and least expensive methods of advertising a business. Some stores, however, take a very different approach. These stores look forbidding and unwelcoming from the outside or […]
Consumers mentally process and retrieve information more easily when the information is presented both verbally and as pictures. After all, as the saying goes: “A picture is worth more than a thousand words.” Learn about the relevance of “dual coding theory” and the picture superiority effect for marketing and retailing.
Find out how shoppers search for product in a store and learn all about their search patterns. This information enables you to optimize product presentation on the shelves.
Where you place a product in a store has a considerable impact on sales. In this video I will point out to you the various high and low selling zones inside the store. You will learn about secondary placements, end caps, flow breakers and more.