Articles, books and conference proceedings.
Academic Research
Recent articles and books
Pauser S./Wagner U./Ebster C. (2020). Creating Charisma. Keller Center Research Report (KCRR). 2020; 13(2):11-14 (peer reviewed).
Gorka, R./Ebster, C./Strauss, C. (2019).The Role of Variety Engineering in the Co-creation of Value. In: Kryvinska, N. and Gregus, Michal (eds.) Data-Centric Business an Applications: Evolvements in Business Information Processing and Management, Springer International Publishing (peer reviewed).
Poecze, F./Ebster, C./Strauss, C. (2019). Let’s play on Facebook: using sentiment analysis and social media metrics to measure the success of YouTube gamers’ post types. Personal and Ubiquitous Computing. https://doi.org/10.1007/s00779-019-01361-7 (peer reviewed).
Pauser, S./Wagner, U./Ebster, C. (2018): An investigation of salespeople’s nonverbal behaviors and their effect on charismatic appearance and favorable consumer responses. Journal of Personal Selling & Sales Management, 38 (3), 344-369 (peer reviewed).
Ebster, C./Stalzer, L. (2017): Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschafter, 5. erw. Auflage [Academic research, 5th revised and expanded edition], UTB, Vienna/Frankfurt. (ISBN 978-3-8252-4684-6)
Ebster, C./Garaus, M. (2015): Räume, die zum Kauf verführen: Store Design und Visual Merchandising. WUV Facultas Verlag, Vienna.
Ebster, C./Garaus, M. (2015). Store design and visual merchandising: Creating store space that encourages buying (2nd edition). Business Experts Press, New York.
Pauser, S./Ebster, C. (2015). The Depiction of Individuals and Bundled Presentations in Online-Catalogues. AIMS International Journal of Management, Vol. 9 (3), p. 101-108 (peer reviewed).
Lampit A./Ebster C./Valenzuela M. (2014) Multi-domain computerized cognitive training program improves performance of bookkeeping tasks: a matched-sampling active-controlled trial. Front. Psychol. 5:794. doi: 10.3389/fpsyg.2014.00794 (peer reviewed).
Wagner, U./Ebster, C./Eske, U./Weitzl, W. (2014). The influence of shopping carts on customer behavior in grocery stores. Marketing ZFP, 36 (3), 165–175 (peer reviewed).
Ebster, C./Reisinger, H. (2012): Studying business administration in Vienna: The perception of alternative educational institutions by freshmen now and then. In: Diamantopoulos, A./Fritz, W./Hildebrandt, L. (eds.): Quantitative Marketing and Marketing Management — Marketing Models and Methods in Theory and Practice. Springer Gabler, Wiesbaden (ISBN: 978-3-8349-3060-6).
Grohs, R./Ebster, C./Kummer, C. (2011). SEMAFO7. Skala zur Messung sozialer Erwünschtheit in der Marktforschung. In Zentrum für Psychologische Information und Dokumentation (ZPID) (Hrsg.), Elektronisches Testarchiv. Trier: ZPID. Online im Internet, URL: http://www.zpid.de/index.php?wahl=products&uwahl=frei&uuwahl=testarchiveintro (reviewed).
Ebster, C./Garaus, M. (2011). Store design and visual merchandising: Creating store space that encourages buying. Business Experts Press, New York (ISBN-13: 978-1- 60649-094-5).
Ebster, C./Wagner, U./Richter, V./Prenner, M. (2009): Context effects of erotic television advertising. Marketing: Journal of Research and Management, Vol. 5 (2), 61-70 (peer reviewed).
Ebster, C./Wagner, U./Neumueller, D. (2009): Children’s influences on in-store purchases. Journal of Retailing and Consumer Services, Vol. 16 (2), p. 145-154 (peer reviewed).
Grohs, R./Ebster, C./Kummer, C. (2009): „An meinen Fähigkeiten als Liebhaber habe ich schon gezweifelt“: Die Messung sozial erwünschten Antwortverhaltens, Marketing – Zeitschrift für Forschung und Praxis, 31. Jg., 2/2009 (peer reviewed).
Ebster, C./Wagner, U. (2009): Geheime Verführer: Der Einfluss von Kindern auf Spontankäufe im Supermarkt, Planung & Analyse — Zeitschrift für Marktforschung und Marketing, 37. Jg., 4/2009.
Ebster, C. (2009): Marktorientierte Unternehmensführung, FFH, Wien 2007.
Ebster, C./Marquart, B./Glushchenko, D. (2009). Starbucks – A legendary experience at a steep price, Wagner, U./Reisinger, H./ Schwand, C. (ed.): Fallstudien aus der Österreichischen Marketingpraxis 5, Facultas, Wien 2009.
Ebster, C./Neumayr, B. (2008): Applying the Door-in-the-Face Compliance Technique to Retailing. International Review of Retail, Distribution and Consumer Research, Vol. 18 (1) 2008 (peer reviewed).
Ebster, C./Stalzer, L. (2007): Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschafter, 3. erw. Auflage [Academic research, 3rd revised and expanded edition], UTB, Vienna/Frankfurt 2007.
Ebster, C./Wagner, U./Bumberger, C. (2007): Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung, Marketing ZFP, 29. Jg., 1/2007 (peer reviewed).
Ebster, C., Wagner, U. und Auzinger, C. (2007): The effect of displaying products in their usage context – A Field Experimental Investigation. Journal of Korean Academy of Marketing Science, Vol. 17 (2), S. 99-110 (peer reviewed).
Ebster, C./Derndorfer, E. (2007): Auswirkungen visueller Kennzeichnungen auf die Geschmackswahrnehmung, Der Winzer, 63 Jg., 9/2007.
Ebster, C./Reisinger, H. (2007): Erfolg durch Schönheit – warum sich körperliche Attraktivität im Verkauf auswirkt. Wirtschaftspsychologie aktuell, 14, 38-40.
Ebster, C./Wagner, U./Valis, S. (2006):The effectiveness of verbal prompts on sales. Journal of Retailing and Consumer Services, Vol. 13 (3), p. 169-176. (peer reviewed).
Srnka, K./Ebster, C./Koeszegi, S. (2006): Lässt sich Sympathie im persönlichen Verkauf erfolgreich vortäuschen?, Marketing ZFP, Vol. 38 (1), p. 39-58 (peer reviewed).
Ebster, C. (2006): Orange Wings – Ein neuartiges Hotelkonzept Wagner, U./Reisinger, H./ Schwand, C./ Hoppe, D. (ed.): Fallstudien aus der Österreichischen Marketingpraxis 4, Facultas, Vienna 2006.
Haller, T./Ebster, C. (2006): Akzeptanz alternativer Verschlusssysteme bei Wein, in: Weinmarketing, Ö., Dokumentation österreichischer Wein 2006.
Schützenhöfer, P./Ebster, C. (2006): UCI Kinowelt – Optimierung des Wartebereichs, in: Wagner, U./Reisinger, H./Schwand, C./Hoppe, D., Fallstudien aus der österreichischen Marketingpraxis 4, Wien, WUV.
Ebster, C./Kirk-Smith, M. (2005): The effect of the human pheromone androstenol on product evaluation, Psychology & Marketing, Vol. 22, 9/2005 (peer reviewed).
Ebster, C./Reisinger, H.(2005): How attractive should a salesperson be? Results of an experimental study, Finanza, Marketing e Produzione, 3/2005 (peer reviewed).
Ebster, C./Guist, I. (2005): The Role of Authenticity in Ethnic Theme Restaurants, in: Journal of Foodservice Business Research, 7, S. 33-44 (peer reviewed).
Ebster, C./Stalzer, L. (2003): Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschafter, 2. erw. Auflage [Academic research, revised edition], UTB, Vienna/Frankfurt 2003.
Ebster, C./Jandrisits, M.(2003): Die Wirkung kongruenten Duftes auf die Stimmung des Konsumenten am Point of Sale, Marketing ZFP, 2/2003 (peer reviewed).
Ebster, C. (2003): Fallstudie zur Marketing-Umwelt: Burger Kings Wiedereintritt in den österreichischen Markt, Wagner, U./Reisinger, H., Baldauf, A. (ed.): Fallstudien aus der Österreichischen Marketingpraxis 3, Facultas, Vienna 2003.
Ebster, C./Stalzer, L. (2002): Wissenschaftliches Arbeiten für Wirtschafts- und Sozialwissenschafter [Academic research in the economic and social sciences], WUV-Universitätsverlag, Vienna 2002.
Ebster, C. (2000): Der Kundenclub als Token Economy: Verhaltensmodifikation als theoretischer Ansatz im Database Marketing [The customer club as token economy: Behavior modification as a theoretical approach to database marketing], Doctoral Dissertation, University of Vienna, Vienna 2000.
Ebster, C. (1999): Marktforschung leicht gemacht [Principles of marketing research], Ueberreuter Wirtschaftsverlag, Vienna/Frankfurt 1999.
Conference proceedings
Pauser, S./Ebster. C./Wagner, U. (2016): Charismatic selling: The impact of a charismatic salesperson on customers’ approach behaviors in personal selling – An experimental study. Proceedings from EMAC 2016, Olso, Norway (peer reviewed).
Pauser, S./Wagner, U./Ebster, C. (2016). Charismatic selling: An investigation of charismatic nonverbal behaviors in personal selling. Proceedings of the 2016 Global Marketing Conference at Hong Kong (peer reviewed).
Pauser, S./Ebster, C. (2015). The effect of the depiction of individuals and context related bundled presentations on the evaluation of displays in online catalogues. Proceedings of the UNFIB-15. Jacksonville, Florida (peer reviewed).
Lampit, A./Ebster, C./Valenzuela M. (2012). Computerised cognitive training improves bookkeeping performance: A matched-sampling active-control trial. Poster presentation, presented at the 32nd Annual Meeting of the Australian Neuroscience Society, Gold Coast, Jan 29 – Feb. 1 (peer reviewed).
Wagner, U./Ebster, C./ Kulnig, A. (2010). Increasing advertising awareness in free newspaper. Proceedings of the 4th German-French-Austrian Conference on Quantitative Marketing, Vienna 2010 (peer reviewed).
Ebster, C./Wagner, U. (2008): The effect of floor texture on consumer behavior at the point of sale. SMA Conference Proceedings, St. Petersburg, FL 2008 (peer reviewed).
Ebster, C./Wagner, U./Prenner/Richter, V. (2008): Carry-over effects of television commercials, Marketing landscapes: A pause for thought – Proceedings from the 37th EMAC Conference (peer reviewed).
Derdorfer, E/Stöckl, A./Ebster, C. (2007): Wahrnehmung und Positionierung von Wein aus biologischem Anbau und Bioweinmarken aus Sicht der Konsumenten. Proceedings of the 30th World Congress of Vine and Wine, Budapest 2007 (peer reviewed).
Ebster, C./Wagner, U./Bumberger, C. (2006): Bundled Product Presentations in a Retailing Environment, in: Marketing, A. F. d., Résumé des communications, XXIIème Congrès International de l’Association Francaise du Marketing 2006.
Ebster, C./Wagner, U./Bumberger, C.(2006): The Effects of Presenting Products in their Usage Context, in: Moon, J., Proceedings of the ‘2006 Academy of Marketing Science / Korean Academy of Marketing Science Cultural Perspectives in Marketing Conference’, (peer reviewed).
Haller, T./Ebster, C. (2006): Ermittlung der Akzeptanz alternativer Verschlusssysteme bei Wein mittels der Conjoint-Analyse, in: Proceedings Eisenstädter Weinkonferenz 2006.
Ebster, C./Wagner, U./Neumüller, D. (2006): Mommy, I Want That! – Spontaneous Purchases Triggered by Children, in: Andreani, J. C., Proceedings of the 5th International Congress Marketing Trends, Venice (peer reviewed).
Ebster, C./Reisinger, H. (2005): The Role of the Physical Attractiveness of a Salesperson in Personal Selling, in: Troilo, G., Proceedings from the 34th EMAC Conference, (peer reviewed).
Ebster, C./Wagner, U./Neumüller, D. (2005): Impulsive Buying Triggered by Children, in: Proceedings ‘2005 Korean Academy of Marketing Science Fall Conference’.
Wagner, U./Ebster, C./Valis, S. (2005): The Effect of Suggestive Selling on Sales, in: Troilo, G., Rejuvenating marketing: contamination, innovation, integration. Proceedings from the 34th EMAC Conference, Milan (peer reviewed).
Ebster, C./Guist, I. (2003): The role of authenticity and cultural affinity in the theming of ethnic restaurants, Proceedings of the EIRASS Conference, Portland, Oregon, 2003 (peer reviewed)
Multimedia publications
Ebster, C. (2016). Projekt- und Zeitmanagement. Video-based online course. AMC Weiterbildung GmbH, Wien.
Ebster, C. (2015). Store Design, Visual Merchandising und Shopper Marketing MOOC, Massive Open Online Course, iversity, Berlin. (http://iversity.org/)